What Is Market Research?

Market research of Iran and rest of middle east countries is our profession. If you are planning to invest in Iran or other middle east countries, or expand your business toward this region, you need to know more about their culture, preferences, economy structure, etc.
we are here to give you true advise and make it clear for you to make the best decisions.

it is the process of determining the viability of a new service or product by doing research conducted directly with potential customers. Market study allows a manager to discover the new market and get opinions and other feedback from consumers about their interest about the new product.

This type of research can be conducted in-house, by the company itself, or out-sourced by a third-party company that specializes in market research. It can be done through surveys, product testing, and focus groups.  Market research is a critical component in the research and development (R&D) of a new good or service.

The purpose of market study

The purpose of market study is to look at the market associated with a particular product or service to ascertain how the audience will receive it.